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Web Site Promotion
Frequently Asked Questions (FAQ)
1. Do you guarantee hits to my Web site?
2. How long does it take to see results?
3. Why
should my Web site be listed with search engines?
4. What different types of marketing does your company do?
5. Is there anything I can do in addition to your services that will help my company's visibility?
6. What's wrong with frames?
7. What's wrong with CGI or
dynamically generated Web pages?
8. What is a META tag?
9. How
does AOS access my Web site to add doorway pages or
page re-works?
10. What
is FTP or File Transfer Protocol?
11. What
is FrontPage access?
12. What
if I am unable to allow AOS
to access my server?
13. How
do I know how well the AOS marketing strategies are
working?
14. Are
there any negative effects of posting messages to
newsgroup?
15. When
doing Link Swaps or High Profile Linking, why do we
not see our link on the other site right away?
16. How
do doorway pages work?
1. Do you guarantee hits to my Web site?
No. Realistically, no provider can realistically guarantee hits to any page, and we won't make that promise in order to sell you our services. We understand the
Web and how to best promote sites. One thing you should keep in mind, with our understanding of
Web site promotion, is that your odds of getting hits are dramatically increased, but it
will not happen overnight.
2. How long does it take to see results?
Result times will vary due to search engine indexing methods; however, you should notice some almost immediate results if you choose to have us handle the Web banner and advertising aspects of your marketing. You should start noticing your search engine results within 5 to 8 weeks from the time your updated pages are submitted to the search engines.
It is not
uncommon for our clients to see top rankings come in
for some time after we have finished our contracted
work. It is extremely important that you do not submit
pages to search engines during the time AOS is
contracted. This can ultimately hurt your rankings and
cause general confusion.
3. Why should my Web site be listed with search
engines?
Approximately 80 percent of people on the Internet use search engines to find information that they need. Also, about 75 percent of the people on the Internet that are using search engines to find a site have an intent to buy. So, you can see the
importance of search engines; however, search engines aren't the only avenue of marketing that you need to
pursue.
4. What different types of marketing does your company do?
AOS provides many different avenues of marketing and advertising. Most Internet marketing companies only provide doorway or gateway pages to promote your site; however, we realize from
many years of experience that this just simply isn't enough. To get the best possible results for our clients, we provide doorway pages, as well as, home and sub-page
development and rework and other aspects of search engine optimization.
We also provide top directory submission (Yahoo, Open Directory, etc.), Web banner design, media buying, and many avenues of custom marketing based on what we
think will best accent your type of business and influence your traffic the most. In addition to our services, there are several things that you can also do to help increase your
Web site visibility.
5. Is there anything I can do in addition to your services that will help my company's visibility?
Yes. Actually, there are a many things that you can do that will certainly
help. We have listed several ideas below that
you can try.
If you haven't already, the first thing you can do is get your own domain name. It provides name recognition and name association. In addition, it gives your company a professional and
prestigious image that greatly influences customers and potential clients.
In addition to the domain name, make sure you have a professional looking
Web site. On the Internet, a person has only two criteria in which to base their complete opinion about a
Web site: 1.) What their friends, associates and/or critics tell them about your
Web site/company. 2.) The initial feel they receive when they visit your site. If you provide wonderful customer service and you have a professional looking
Web site that isn't
"cheesy", "gaudy" or "annoying" you have a better chance of creating a customer and a repeat customer.
Publish your Web and email address on your stationery, business cards, advertisements, newsletters, articles, at the bottom of each of your
email messages, fax cover pages, product packages, news releases, and any other place you can. The more people
that see your Web site URL and associate it with your particular product, the better your chances of having those people as customers when the need
for your products/services arise.
Surf the Internet and
email other sites about a "reciprocal link or link swap. Basically, this is where you place there Web banner ad on your page and they place your Web banner ad on there page. Do a keyword search and contact the top 20 sites to see if they will trade links with you. Links can potentially be a powerful method for people to find your site. Not only can they generate significant traffic, they can also increase your ranking in certain search engines. Keep in mind, however, that this requires a
substantial amount of time, and it may take some time for you to start noticing the results. Also keep in mind that it takes routine maintenance to keep everything up to par.
Ask us about our maintenance program. This can be very advantageous for your company because as your search engine
rankings start to drop, we can be monitoring them, resubmit them and make suggestions that can help keep your
rankings high. The best way be keep your rankings high is to catch them when they first start to fall.
Learn the basics of "Netiquette" and become an active participant in Internet
Newsgroups and Bulletin Boards, which are related to your organization, products and services. Make sure your URL and
email address is listed at the bottom of each of your postings.
Be creative in finding new ways to offer useful information on your
Web site, which will draw more viewers and lure back those who have already visited.
Reevaluate often and take an active role in keeping your site active and current.
6. What's wrong with frames?
A normal site can have a search engine listing for each page on the site. A framed site has only one URL and therefore can only get one listing, which usually only contains 'FRAMESET' info
with no keywords which search engine spiders cannot
follow or rank. To see an example, go anywhere on your
or any other framed site and view the source code. You'll notice two things. First, it'll be the same page wherever you are on the site. Second, as I said before, it'll most likely 'FRAMESET' info. This is exactly what the search engine robot will see when it visits your site. Now you can see why you'll end up with one weak listing, if your site get listed at all.
There
are ways to use frames to your advantage. You'll have
to contact us for
that information.
7. What's wrong with CGI or dynamically
generated Web pages?
CGI applications are excellent for taking your site to new levels of user interaction and making your life easier. However, CGI-generated
or dynamically generated pages cannot be spidered by
the search engines. CGI-based shopping cart systems are perfect examples of sites generated on-the-fly. The key fact is this: search engine robots ignore URLs containing a question
mark or other characters that they do not recognize.
Their
are CGI systems that can generate searchable dynamic
pages. Just make sure your pages don't have a question
mark in the URL.
8. What is a META tag?
META tags are codes in the HTML which are intended to help certain search engine spiders get the site or page properly listed. META tags should be used on all pages to list keywords and a description of the page content.
Proper arrangement of keywords and phrases in your
META tag can help achieve high rankings in some search
engines. Make sure you have a full understanding
of what the search engine requires before attempting
to write your META tag your self. If you are
unsure about what the search engine requires, you
should have a professional with years of experience
create and maintain your META tag for you.
9. How does AOS access my Web site to add doorway
pages or page re-works?
Most times AOS will need access to your server to
upload Web pages. This is usually in the form of FTP
(File Transfer Protocol) or FrontPage access
10. What is FTP or File Transfer Protocol?
FTP allows for the copy of files from one computer to another over the Internet. To access your server with FTP, we most often need the server address (usually something like this, ftp.yourdomain.com) and a user name and password.
11. What is FrontPage access?
FrontPage is a preparatory technology owned by
Microsoft. FrontPage is sometimes used to develop and
manage Web sites. If your site uses FrontPage, we most
often need the server address (usually something like
this, www.mydomain.com),
the Web site name (usually something like this, root Web
or my site), and a user name and password.
12. What if I am unable to allow AOS
to access my server?
If you are unable to allow us access to your
server for uploads; we can work with the Webmaster or
site administrator for file exchange. For more
information please contact AOS or your server
administrator.
13. How do I know how well the AOS marketing
strategies are working?
To help determine the marketing strategy and to
gauge how well we are doing, it is important that AOS
has access to your log files or reports. Most ISP’s
(Internet Service Providers) provide these. The
location and format of these files vary from ISP to
ISP. If you do not know where your log files or
reports are please contact you ISP, Webmaster, or
Server Administrator. These files or reports are
usually located within your FTP directories or on your
ISP’s server. When AOS gains access to your log
files we can determine if they need to be altered so
that we can extract the most important information. We
prefer common log files that include referral and
search engine information. If your logs do not contain
referral information, this feature can usually be
turned on easily. We can assist you or your ISP with
this as needed. If you do not have log files, AOS can
set up reports for you.
14. Are there any negative effects of posting messages
to newsgroup?
AOS makes every
effort to post messages to newsgroups as strategically
and responsibly as possible. However, posting is
sometimes subject to “flaming” (negative feedback,
usually by email) by someone who doesn’t appreciate
the post. These “flames” are usually mild and
offer no real threat. If considerable resistance to
our posting is met, we will discontinue further
posting in these areas.
15. When doing Link Swaps or High Profile Linking, why
do we not see our link on the other site right away?
When doing High Profile linking or link swaps, AOS
is
always at the mercy of the other site’s Webmaster on
when or if they post a link. We will make every effort to ensure that your link is
promptly placed.
16. How do doorway pages work?
AOS creates doorway pages for certain keyword phrases
that target specific search engines. These pages
adhere to rather strict guidelines in order to meet
certain criteria for each search engine and ultimately
achieve the best rankings for you. Pages may sometimes
seem redundant and sometimes less grammatically
challenging than you might like, but this is necessary
and is a small compromise to make in order to achieve
good rankings and dramatically increase your traffic.
In short, please have faith in our experience with
search engine positioning.
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