One of the most fundamental methods of promoting a Web site is strategic linking. This
method requires hard work and relationship building skills. There are more Web pages out
there than there are people. There are webmasters and site managers who will be willing to
link back to you if you know how to ask. The huge benefit of strategic linking is the
cost-effectiveness. Many times a site will link back to you for the cost of a link back to
them. This is called "networking," one of the oldest forms of marketing. The
trick is establishing the "network."
Another well known benefit of strategic linking is that most search engines will boost
your ranking based on the popularity of your Web site with other sites.
