Accurate Online Solutions is a value added Internet marketing/Web site promotion company. We employ experts who specialize in the various areas of our services. Every service that we offer has its own demands and approaches. To provide better service and produce better results for our customers we constantly observe, analyze, and develop Web site promotion trends. These trends are constantly changing and evolving.
Listed below is how current marketing strategies stack up according to a study by
WebCMO. These are listed from most effective to least effective.
- Search Engine Positioning
- Opt-in Email
- Offline Advertising
- Press Release
- Banner Advertising
- Discussion Forums
- Strategic Linking
As you can see search engine positioning is the most effective means of Web site promotion, because the results tend to be long term. Most everyone begins his or her Web session at a major search engine. Further, anyone who finds your Web site on a major search engine is specifically searching for something related to your Web site. This makes them a more valuable visitor
than someone who just surfed to your site.
Search engine positioning is the most technically demanding service we offer. Search engine positioning changes and evolves faster because of the competition between search engines to produce better results which ultimately produces more advertising revenue. To ensure that we can stay up to date with the search engines, we dedicate a substantial amount of resources. Most search engine positioning companies use software available to the general public for the bulk of their analytical work to develop criteria for search engine positioning. Fundamentally this is not a bad
practice; however, AOS takes the process of collecting search engine data a step further. We have developed proprietary software to analyze the search engines' ranking criteria in conjunction with the software that most other search engine positioning companies' use.