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10 Essential
Tips to Insure Your Press Release
Makes the News.
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Make sure
the information is newsworthy.
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Tell the
audience that the information is intended for them and
why they should continue to read it.
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Start with a
brief description of the news, then distinguish who
announced it, and not the other way around.
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Ask
yourself, "How are people going to relate to this
and will they be able to connect?"
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Make sure
the first 10 words of your release are effective, as
they are the most important.
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Avoid
excessive use of adjectives and fancy language.
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Deal with
the facts.
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Provide as
much contact information as possible: Individual to
contact, address, phone, fax, email, Web site address.
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Make sure
you wait until you have something with enough substance
to issue a release.
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Make it as
easy as possible for media representatives to do their
jobs.
"I just wanted to let you know how happy I am with your distribution list. My release was sent out Friday afternoon. It is now Monday afternoon. Since then, I have given 3 interviews, set up an interview with a local paper, and been contacted by 2 major television shows who are interested in featuring my story. In total, I have had 8 solid leads, as well as increased site traffic and orders. I am getting ready to submit a second release, and start a campaign. Thank you for taking the time to talk to me on the phone, and get my release out super-quick. I am thrilled!"
Kristen Leigh Bell
President
Aromaleigh Inc.
http://www.aromaleigh.com |
