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There are seven
basic elements that every press release should have in terms
of content and how it appears:
FOR
IMMEDIATE RELEASE: These words should appear in the
upper left-hand margin, just under your letterhead. You
should capitalize every letter.
Contact
Information: Skip a line or two after release statement
and list the name, title, telephone and fax numbers of your
company spokesperson (the person with the most information).
It is important to give your home number since reporters
often work on deadlines and may not be available until after
hours.
Headline: Skip
two lines after your contact information and use a boldface
type.
Dateline: This
should be the city your press release is issued from and the
date you are mailing your release.
Lead Paragraph: The
first paragraph needs to grasp the readers attention and
should contain the relevant information to your message such
as the five W's (who, what, when, where, why).
Text: The
main body of your press release where your message should
fully develop.
Recap: At
the lower left hand corner of your last page restate your
products specifications, highlight a product release date.
"I was extremely impressed with your company's professionalism, follow-through and follow-up. I received numerous phone calls after the release dropped, as well as countless pick-ups all over the Internet. I will use your service again and again, and refer my existing clients to PRW."
Eric C Lindstrom
President
Ad-planners, Corp.
www.ad-planners.com
