Search Engine Positioning and Effective Internet Marketing

Search Engine Positioning and Effective Internet Marketing is an intense, one-day course covering all aspects of search engine positioning. Additional strategies to increase Web site traffic will also be reviewed. Discover inside secrets on how to achieve the highest possible rankings in the top search engines and directories. Save hours of wasted time and unnecessary expenses by learning what really works. 

Who Should Attend?
Any person who is interested in increasing traffic to their Web site, including company owners, management, Web designers, product managers, advertising managers and marketers. 

Topic: Search Engine Positioning and Effective Internet Marketing strategies. 

Cost: $550 per person

Sponsor: Accurate Online Solutions 

Dates & Locations:
6-15-01 Atlanta, GA
Sheraton Gateway Airport Hotel 
1900 Sullivan Road
Atlanta, GA 30337

[ Register Now ] [ Request Info ]

Seminar at a Glance

Check In Beginning At 8:30am 

The History of the Search Engines

• How the general public is finding sites

• The major players

• Traffic stats and usage for the top engines & directories

• The difference between engines & directories

Creating Sites That Are Search Engine Friendly

• Developing your keyword list

• Using Wordtracker & GoTo

• The home page - your most valuable real estate

• Optimizing the home page

• The importance of good content 

One Step Beyond

• Meta tags and their role

• Different engines & different criteria

• The importance of doorway pages

• Creating doorway pages

• Using WebPosition, KDA and other tools

Dealing with the Directories

• Submission basics

• The importance of Yahoo!

• Open Directory, Looksmart and others

• Pay the submission fee!

Monitoring Your Progress

• Reading your server logs

• Monitoring rankings

• Using WebTrends and various statistics programs

An In-Depth Look at WebTrends

• What to look for

• Finding problem areas

• Finding the gold

A Brief Look at the Paid Engines

Conclusion - Developing Your Immediate Plan of Action

Additional Subjects

• Banners - to use or not to use

• Newsletter promotion

• Print advertising vs. Internet

All topics subject to change.

[ Register Now ] [ Request Info ]

---

Accurate Online Solutions 315 Fruitwood Lane Knoxville, TN 37922	Phone: 865.671.8436 Fax: 865.671.8437