Why Web Site Promotion?
In the early days of the World Wide Web and e-commerce, the common marketing strategy of Web site owners and Webmasters was, "If I build it they will come." While some Web site owners still cling to this ideology, the truth is that the World Wide Web is a complex landscape filled with more competition than the brick and mortar world can offer. Not only are you competing with businesses around the corner, but businesses around the globe. The draw to open shop up online is the vast amounts of potential customers factored in with the extremely low costs. The ratio between customer and competition is favorable to opening shop online. The virtual world of the Web is not that much different than the real world of brick and mortar. You must bring customers into your shop on the corner to sell your products or give away your free samples, and so you must bring customers to your Web site. This is the premise of Web site promotion.
E-commerce and Web usage are exploding! In the U.S. and Canada, alone, Web usage grows to over 136.86 million and 304.36 worldwide (source: Nua Internet Surveys, March 2000). By 2002, sales are expected to reach $360 billion (source: Forrester Research Report, December 1999). Many online retailers are showing phenomenal growth. Amazon.com, for example, grew sales of $294 million in Q1'99 to 574 million in 1 Q1'00. Amazon.com began 2000 with 16.9 million customers and added another 3.1 million new customers in Q1'00 and closed 1999 with a repeat customer rate of 73 percent.
It is clear that the customer base for a wide array of products and services exist and that phenomenal sales and growth are possible. The trick is to understand the complex
cyber-scape of the World Wide Web and its users (your potential customers) and bring them to your Web site. Without Web site promotion this task is impossible.
Accurate Online Solutions understands the World Wide Web and can reach your potential customer: