Redirect 301 vs 302 – which one to choose?

All sites experience changes over time. Some pages disappear, others get united in one. There are products or services that, over time, became outdated or absolute. There will be a lot of new things and different movements. In all of those actions, you need to guide the searching engines to understand the changes correctly and adequately index them. 

The visitors also need guidance. Here comes the 301 and 302 redirects.  But when to use which? 

What is 301 redirect? Permanent redirect.

The 301 redirect is a permanent URL redirect that points the traffic going to one URL (website’s page) to a new URL (the place where you want the traffic to go) for the future. The visitors to the original URL will get automatically redirected to the new page, and the URL in their browser will change. 

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What is a Web redirect record, and how to use it?

What is it?

The web redirect record can redirect a request for one URL to another URL. It is also known as URL redirect or HTTP forward and is often written as WR record.

You can use it to make a particular web page available on multiple URL addresses.

There are two types of web redirects:

  • 301 redirect. This redirect is permanent. You will be showing that the URL that was before is already gone for good, and this is the new location of the page that the search engines should learn. Eventually, the search engines will forget the previous URL and remember the new one.
  • 302 redirect. This redirect is temporary. It will tell the search engines that they should not forget the URL and just give it some time to get back. During the time the URL is not working, the traffic can be redirected to the main page or to another. If it is a product page, you can direct to a similar one, so you don’t lose sales.

How to start managing Web redirect records?

What’s inside a Web redirect record?

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