What is it?
The web redirect record can redirect a request for one URL to another URL. It is also known as URL redirect or HTTP forward and is often written as WR record.
You can use it to make a particular web page available on multiple URL addresses.
There are two types of web redirects:
- 301 redirect. This redirect is permanent. You will be showing that the URL that was before is already gone for good, and this is the new location of the page that the search engines should learn. Eventually, the search engines will forget the previous URL and remember the new one.
- 302 redirect. This redirect is temporary. It will tell the search engines that they should not forget the URL and just give it some time to get back. During the time the URL is not working, the traffic can be redirected to the main page or to another. If it is a product page, you can direct to a similar one, so you don’t lose sales.